Pleasure beyond luck
Those who work smartly and make the right choices will become rich and live the lives they want.
Living a luxurious lifestyle is very important to us. We want to be the biggest and the best in everything. The largest part of our population consists of elderly people.
We have the rich and wealthy people on the one hand and the lower class, also known as the working class, on the other hand. These people are poor but try to become rich. A large part of the workers help build casinos around the lakes. With the wages they receive the opportunity to gamble and multiply their incomes.
We want to become the best
and the biggest in everything.
In ten years from now we want
more young and innovative people
and big companies.
We try to create a warm home where
our citizens feel good and improve
themselves. We strive for clear communication
with our residents and visitors.
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04
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Aceland's wealth gap bigger than ever
Biggest poker tournament in the history of Aceland
Aceland's major event is coming
Carpstan accuses Aceland of crimes against the environment
Awareness
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Abigail is done working and goes to the local shop to buy a bottle of whiskey. She grabs her bottle as usual and sees the little card attached to the bottle. (sort of ad to draw attention).
Consideration
she reads the small card on the bottle. After her glass of whiskey she visits the website of Aceland. There she finds a lot of information about the country, information that should trigger her. Abigail is in search of some me-time, which she can get in our entertaining casinos. Our casinos have a wide range of spirits including quality whiskeys.
Abigail thinks that men are trash because of the huge crime rate in her country. In Aceland she can surround herself with kind gentlemen. They’re often loaded and like to give young women a treat. That gives her the opportunity to spend less money on drinks and more to spend on shopping.
She enjoys healthy dishes; to that purpose, she can visit one of our quality restaurants and treat herself with a gastronomic diner.
Action
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Ads on websites that sell flight tickets
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Flyers in supermarkets
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Little card around whiskey bottles
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Ads in quality magazines
This is an ice sculpture event. Candidates have to make an as beautiful as possible ice sculpture in 15 minutes. The best one wins of course. There are 30 contenders and the winner goes to the UBN talent show. In the show there are three members of the jury. All the candidates need to do is an auditions online with a video and the best 30 get a ticket for the contest.
Everybody is welcome, it is an event where people from all classes meet each other, but we expect the largest part of our visitors to be from the upper classes. There will also be food venders and bars all over the terrain.
Our budget is unlimited, whatever it takes. We don’t expect a lot of costs, but nothing is out of limits. The materials we need are axes, chainsaws, gloves, water and blocks of ice
The location is on a frozen lake in the far north of Aceland. Here we have all the ice we need and a lot of space for spectators.
We are going to promote the event via social media, newspaper and tv commercials
Contact the leaders of Aceland
Arthur Dossche
Yasmine Beernaert
Lauren Cools
